/* global React */ // Cases (browser windows) + About + Contact + Footer const CASES = [ { n: "01", slug: "go-to-market", cat: "Go-to-Market", title: "Creative Brief — Go-to-Market Plan", desc: "A full launch playbook for a new product — positioning, audience, channel mix, and the creative platform to land it.", tabs: ["Brand Strategy", "Positioning", "GTM Planning"], grad: "linear-gradient(135deg, #0B5159, #2896B8)", img: "assets/case01.png", href: "project.html" }, { n: "02", slug: "integrated-media", cat: "Creative Ideation", title: "360 Media + Creative", desc: "A connected paid, owned, and earned plan that carries one story across every touchpoint of the funnel.", tabs: ["Media Planning", "Omnichannel", "Funnel"], grad: "linear-gradient(135deg, #2896B8, #3BA68C)", img: "assets/case02.png", href: "project-2.html" }, { n: "03", slug: "market-analysis", cat: "Market Research", title: "Market Analysis", desc: "Sizing, competitive landscape, and white-space mapping that frames where a brand should play and win.", tabs: ["Market Research", "Competitive", "Sizing"], grad: "linear-gradient(135deg, #3BA68C, #A5CFA1)", img: "assets/case03.jpg" }, { n: "04", slug: "design-work", cat: "Design & Art Direction", title: "Selected Design Work", desc: "Earlier craft — packaging, social, and layout systems where the strategy gets translated into something you can see.", tabs: ["Art Direction", "Layout", "Adobe CS"], grad: "linear-gradient(135deg, #0B5159, #06292C)", img: "assets/case04.png" } ]; function Work() { const [offset, setOffset] = React.useState(0); const twRef = React.useRef(1600); React.useEffect(() => { const measure = () => { const t = document.querySelector(".case-track"); if (t) twRef.current = t.getBoundingClientRect().width; }; measure(); window.addEventListener("resize", measure); const id = setTimeout(measure, 400); return () => { window.removeEventListener("resize", measure); clearTimeout(id); }; }, []); const nudge = (dir) => { setOffset((o) => { const cell = document.querySelector(".case-cell"); const step = cell ? cell.getBoundingClientRect().width + 38 : 460; const lim = twRef.current; let n = o - dir * step; if (n > lim) n = lim; if (n < -lim) n = -lim; return n; }); }; const cells = (key) => CASES.map((c) =>
); return (
Projects built to show how I think.} sub="Four self-directed projects — strategy, media, the market read, and the craft. A preview here; full studies on click." />
{cells("a")}
); } function About() { const skills = ["Brand Management", "Consumer Insight", "Go-to-Market", "Integrated Campaigns", "Creative Briefing", "Cultural Strategy", "Business Analysis", "Performance Reporting"]; return (
Amreen Shezan
ID · AMREEN_S
Insight first. Always.} />

I’m a brand & creative strategist who turns consumer insight into work that moves people and the numbers.

I’ve always been deeply curious about the world around me, and once I realized marketing was woven into everything, obvious or not, that curiosity turned into passion. I wanted to understand people: what moves them, what frustrates them, what they’re searching for. That’s what draws me to brand strategy. I believe every brand tells a story, and I love uncovering the data-driven insight that becomes its plot, turning human pain points into solutions, and solutions into narratives that people connect with.

EXPERIENCE The Kitchen, Kraft Heinz · Pigeon Brands · Above Foods
{skills.map((s) => ( {s} ))}
); } function Contact() { return (
05 / CONTACT

Let’s make something that moves.

Open to Associate Brand Manager and Creative Strategist roles. Let’s talk.

); } function Footer() { const go = (id) => { const el = document.getElementById(id); if (el) window.scrollTo({ top: el.offsetTop - 70, behavior: "smooth" }); }; return ( ); } Object.assign(window, { Work, About, Contact, Footer });